Are Your Clients Just “Satisfied” or Truly “Loyal”

We love the work of Jeffery Gitomer, the US Sales guru. He’s funny, smart and most importantly, he hits the mark with powerful and simple sales messages. Something that illustrates this perfectly is Jeffery’s approach to the difference between Satisfaction and Loyalty. At his events, he selects a married member of the audience and asks: “Tell me, do you want … read more